Nutrition By Tasha: How Tasha Signed 12 Nutrition Clients in Less Than 1 Year!
Meet Tasha From Nutrition By Tasha
Tasha is Holistic Nutritionist who helps women restore their metabolism and support their hormones for sustainable fat loss.
Having lost 30 lbs herself, Tasha is now on a mission to support women to feel their best through simple and approachable nutrition and lifestyle changes.
When Tasha reached out about working together inside my 3 Month Private Coaching Program, uncertainty about how to move forward was holding her back from making real progress in her nutrition business.
Tasha’s ultimate goal was to be able to sign more clients consistently within her niche, but didn’t have a concrete plan on how to make this happen.
During our time together, Tasha was able to push herself out of her comfort zone, get comfortable with sharing her own weight loss story, and confidently bring on new ideal clients within her niche.
By the end of our time working together, Tasha had successfully built her signature nutrition program and signed 12 new clients in less than a year!
Why Tasha Reached Out For Help With Her Nutrition Business
Before working together, Tasha felt at a loss in her business and wasn’t sure where to be focusing her time and energy in order to grow.
She had been trying to push past some blocks on her own to get her nutrition business off the ground, but she found herself spinning her wheels and was not able to make much forward momentum on her own.
When Tasha reached out to work together, she wanted to get support with:
Getting more clear on her niche and who she wanted to help
Building a signature program that could be repeatable with multiple clients
Starting to charge more for her services
Kicking imposter syndrome to the curb and gain the confidence to share her own health story
Putting herself out there and start being visible within her community
What We Did to Grow Tasha’s Nutrition Business
After chatting with Tasha, we decided that working together 1-1 would be the best fit to help her strategically grow her business and make a lot of progress in a short period of time.
This would allow us to dig deep into her business together through weekly meetings and regular communication to come up with a strategy for running her business, a signature program for her clients to follow, and a marketing plan to make her business more visible online and bring in new clients.
Here’s what we did to take her nutrition business to the next level!
We Focused on Getting Clear on Her Nutrition Niche
Tasha knew she wanted to work with women and felt interested in the topics of blood sugar balancing, metabolism support, hormones and weight loss, but was unsure how to attract these specific clients.
After working through some initial hesitations about niching down in the weight loss space, Tasha was able to gain confidence about working in this space by sharing her own weight loss story as a way to connect with the women who needed this type of support.
Once we gained clarity around her niche, Tasha was able to confidently change her social media bios and update her website to be more specific and clear about who she helps.
2. We Built Her Signature Nutrition Program
Tasha knew she wanted to work with clients 1-1, but felt frustrated that all of her past clients would only book in for one session, never to return again.
She wanted more consistency with her clients and wanted to help them achieve transformational results, which was difficult to do in only one session.
We decided that in order to help her clients get the results she knew was possible, she needed to build out a signature nutrition program that would cover all the pillars a client needed in order to make real, sustainable change in their lives.
Tasha was able to create her signature nutrition program Metabolism Reset VIP, which she offers as both a 4 week and 12 week option.
She was able to solidify the pillars of meals, movement, mindset and beyond your metabolism to help teach each client what they needed to know to make real progress with their health goals.
Creating a framework for her program allowed Tasha to run this program with multiple clients, without having to recreate the wheel each time she worked with a new client.
This also allowed Tasha to confidently speak about her program with potential clients, as she knew exactly what she was selling and the transformation that the program would bring.
3. We Refined Her Website and Email List
Tasha had set up a basic website when we started working together, but the website was not clear about how she could help someone within her niche.
Together we worked on re-writing her website copy to speak directly to her ideal client, and also built out a sales page for her new signature program.
Another thing we focused on was updating the SEO (search engine optimization) of her website, ensuring that she would be found on Google more easily when people were searching for a weight loss nutritionist.
We also worked on creating a highly valuable free resource targeted directly to her niche, so that we could start to grow her email list.
I supported Tasha in setting up her new Flodesk email marketing account, which allowed her to easily create new opt-in pages and easy-to-manage automated email sequences.
4. We Created An Easy-to-Follow Marketing Strategy
Tasha had been creating content for social media prior to working together, but after gaining more clarity on her niche and building out her new signature program, Tasha now understood how to create specific, targeted content to bring in new clients.
We came up with an easy-to-follow marketing plan that included content ideas for social media, strategies for sharing her own weight loss story, email content to send to her list, and blog posts to attract more clients organically.
Tasha spent time sharing relevant content on social media with a strong call-to-action to join her inside her signature nutrition program.
Tasha’s Big Wins After Working Together
By the end of our time together, Tasha expressed that she felt more comfortable with the steps she needed to take in order to sign new nutrition clients consistently, and had a plan of action to make it happen.
After working together, Tasha successfully signed 12 new clients into her signature nutrition program!
During our time together, Tasha was able to:
Become more clear on her niche
Build out her signature nutrition program
Refine her website and email list to nurture her community
Build a marketing plan to help her grow her business
Feel more confident being visible and sharing her own story
Sign 12 new clients in less than 1 year
Ready to get results just like Tasha’s?
The best way to get support, accountability and feedback from me is inside my membership, Nutrition Business Club!
This coaching membership includes:
Bi-Weekly Coaching Calls with Stephanie
Monthly Business Training Sessions
Monthly Private Podcast Episodes
Quarterly Mindset Coaching Calls
Quarterly Business Planning Sessions
Unlimited Access to our Private Facebook Community
BONUS: 25 Fill-in-the-Blank Social Media Captions
BONUS: 20 Digital Products Ideas
BONUS: 30 Days to Clients Challenge
