Starting Before You're Ready, Yap Videos, and Life-Changing Business Books with My Business Bestie Isabelle
In this episode, Stephanie sits down with her business bestie Isabelle, founder of Coldwater Skin Bar, for an unfiltered coffee date conversation about what building a business actually looks like in real life.
Isabelle started her skincare clinic alone in her basement and has grown it into a multi-treatment-room brick-and-mortar with a full team. In this episode, she and Stephanie riff on the business books changing how they think, the hiring mistake most business owners make, why the internet is kind of fake, and the real reason showing up online still feels scary even years in.
In today’s episode, you’ll learn:
The books they’re reading right now that are genuinely changing how they run their businesses
The hiring mistake that keeps business owners stuck doing the work they hate
What the YAP Challenge is and the tension between following what's working and doing what feels right for you
Why the internet is kind of fake, and how to stop measuring your business against someone else's highlight reel
The mindset shift that makes showing up online feel less about you and more about the people who need to find you
Links and resources mentioned:
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